It is the competitive pricing strategy of the Laser Monks “Formula” quality products, various competitive prices or it even might be social entrepreneurship that would likely help increase the chance considering which individual would develop an intention to make purchase from the company (Cramer & Jonker, 2006). This is mainly because; the evaluation over competitive pricing strategy would allow the Laser Monks business to regulate the completion by significantly preventing it from experiencing loss of the customers as well as market share to the competitors.